Catalog
Best 3 Reasons Your Business Should Start a Catalog

Best 3 Reasons Your Business Should Start a Catalog

Over the last couple of decades, retailers have increasingly turned to the Internet to sell and promote their products. And while the Internet has made it easy to quickly upload product images, descriptions, keywords, etc. it’s also now inundated with retailers...

read more
Managing Pandemic Catalog Buyers

Managing Pandemic Catalog Buyers

An except from Total Retail's article: Managing Pandemic Catalog Buyers Many catalog mailers are seeing large increases in revenue and growth in their new-to-file buyers because of the surge in pandemic-driven online purchases. However, with the growth in the number...

read more
Save on Postage Costs with 2021 Postal Promotions

Save on Postage Costs with 2021 Postal Promotions

Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail continues to be a relevant part of the marketing mix as new...

read more
How to Write Powerful Product Descriptions

How to Write Powerful Product Descriptions

You’ve written your headline using the 5 steps outlined in our previous blog post, and now you’re ready to write your product description – get excited! Product descriptions are a great place to show off your creativity and copywriting prowess. READ: How to Write a...

read more
5 Ways to Track the Success of Your Catalog Campaign

5 Ways to Track the Success of Your Catalog Campaign

Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social and digital platform has their own built-in app analytics, conveniently broken...

read more