In an era dominated by digital technology and e-commerce, traditional mail-order catalog companies are evolving to stay relevant and competitive. One of the most promising advancements in this transformation is the integration of Artificial Intelligence (AI). AI is...
The Enduring Appeal of Paper Catalogs: Why They’re Still Relevant
In our fast-paced, digitally-driven world, it's easy to assume that paper catalogs have become relics of the past. After all, we have the internet at our fingertips, offering a seemingly infinite array of products and services. Why bother with paper catalogs when...
Neiman Marcus Christmas Book Catalog Part of Growing Trend
A recent article from Retail Dive asserts there’s a growing trend in retail - a return to the holiday catalog. “For retailers and brands attempting to entice consumers this holiday season, print catalogs are back in vogue.” Retail Dive noted that retailers like Sam’s...
What is Direct Mail? Getting Back to Basics
Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to prospects or current customers. It’s unsolicited, and it sometimes gets a bad rap. But in a world inundated with email, snail mail can feel like a...
US Dept of Labor Says Reading Time Increased by 21% in 2020
With everyone spending so much time at home last year, it’s not surprising that activities like cooking, doing puzzles and reading became exponentially more popular, but now the numbers are in to prove it. According to a survey released by the US Department of Labor,...
Best 3 Reasons Your Business Should Start a Catalog
Over the last couple of decades, retailers have increasingly turned to the Internet to sell and promote their products. And while the Internet has made it easy to quickly upload product images, descriptions, keywords, etc. it’s also now inundated with retailers...