Catalog

An except from Total Retail’s article: Managing Pandemic Catalog Buyers Many catalog mailers are seeing large increases in revenue and growth in their new-to-file buyers because of the surge in…

Augmented Reality (AR) is the most accessible and fastest-evolving technology available to consumers, and its popularity is growing at an alarming rate. According to a report by Statista, projections for 2023…

Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail…

You’ve written your headline using the 5 steps outlined in our previous blog post, and now you’re ready to write your product description – get excited! Product descriptions are a…

Cross-generational appeal is more important to your catalog program than you might realize. Even so, it is imperative to understand who the bulk of your audience is. By segmenting your…

Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social…

Online menswear shopping is projected to grow faster than any other consumer market—faster than women’s fashion, groceries, and even computers and tablets. The engine behind this new consumer machine is…

Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which…

Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel…

Accounting for 25% of the population in the US, the millennial generation (also known as generation Y) entered into the digital world in the early 80’s to 2000’s.  They have…