Catalog

You’ve written your headline using the 5 steps outlined in our previous blog post, and now you’re ready to write your product description – get excited! Product descriptions are a…

Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social…

Online menswear shopping is projected to grow faster than any other consumer market—faster than women’s fashion, groceries, and even computers and tablets. The engine behind this new consumer machine is…

Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which…

Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel…

Accounting for 25% of the population in the US, the millennial generation (also known as generation Y) entered into the digital world in the early 80’s to 2000’s.  They have…

For years, there have been whispers of digital marketing channels rendering catalogs and other forms of postal marketing obsolete. Decades later, catalogs and direct mail are not only surviving, but…

At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the…

In a world seemingly run by ever-expanding same-day delivery services, it may be surprising to learn that when it comes to shipping, what customers truly care about is cost. While…

We found an interesting article from She-conomy we’re sharing in this week’s blog post. It’s loaded with interesting statistics on women and buying behavior.  If you’re catalog isn’t marketing  to…