Over the last couple of decades, retailers have increasingly turned to the Internet to sell and promote their products. And while the Internet has made it easy to quickly upload product images, descriptions, keywords, etc. it’s also now inundated with retailers...
An except from Total Retail's article: Managing Pandemic Catalog Buyers Many catalog mailers are seeing large increases in revenue and growth in their new-to-file buyers because of the surge in pandemic-driven online purchases. However, with the growth in the number...
Augmented Reality (AR) is the most accessible and fastest-evolving technology available to consumers, and its popularity is growing at an alarming rate. According to a report by Statista, projections for 2023 value AR at more than $18 billion U.S. dollars. And while...
Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail continues to be a relevant part of the marketing mix as new...
You’ve written your headline using the 5 steps outlined in our previous blog post, and now you’re ready to write your product description – get excited! Product descriptions are a great place to show off your creativity and copywriting prowess. READ: How to Write a...
Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social and digital platform has their own built-in app analytics, conveniently broken...