Catalog
What is Direct Mail? Getting Back to Basics

What is Direct Mail? Getting Back to Basics

Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to prospects or current customers. It’s unsolicited, and it sometimes gets a bad rap. But in a world inundated with email, snail mail can feel like a...

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US Dept of Labor Says Reading Time Increased by 21% in 2020

US Dept of Labor Says Reading Time Increased by 21% in 2020

With everyone spending so much time at home last year, it’s not surprising that activities like cooking, doing puzzles and reading became exponentially more popular, but now the numbers are in to prove it. According to a survey released by the US Department of Labor,...

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Best 3 Reasons Your Business Should Start a Catalog

Best 3 Reasons Your Business Should Start a Catalog

Over the last couple of decades, retailers have increasingly turned to the Internet to sell and promote their products. And while the Internet has made it easy to quickly upload product images, descriptions, keywords, etc. it’s also now inundated with retailers...

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Managing Pandemic Catalog Buyers

Managing Pandemic Catalog Buyers

An except from Total Retail's article: Managing Pandemic Catalog Buyers Many catalog mailers are seeing large increases in revenue and growth in their new-to-file buyers because of the surge in pandemic-driven online purchases. However, with the growth in the number...

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Save on Postage Costs with 2021 Postal Promotions

Save on Postage Costs with 2021 Postal Promotions

Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail continues to be a relevant part of the marketing mix as new...

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