Catalog
Print Catalogs: Taking the Men’s Fashion World by Storm

Print Catalogs: Taking the Men’s Fashion World by Storm

Online menswear shopping is projected to grow faster than any other consumer market—faster than women's fashion, groceries, and even computers and tablets. The engine behind this new consumer machine is the print catalog. Innovative e-commerce fashion companies like...

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The Symbiotic Relationship of Email & Print

The Symbiotic Relationship of Email & Print

Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which communication channel is worth the most investment? Maybe the Millennial generation have...

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Segmentation: Identifying Customers’ Needs and Interests

Segmentation: Identifying Customers’ Needs and Interests

Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel connected to the mail they are receiving? Engage your customers from the moment they...

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Catalogs, an Effective Tool to Engage Millennials

Catalogs, an Effective Tool to Engage Millennials

Accounting for 25% of the population in the US, the millennial generation (also known as generation Y) entered into the digital world in the early 80’s to 2000’s.  They have exceeded the baby boomers in number and are now the largest generation in the American work...

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5 Spooky Catalog Marketing Myths Debunked

5 Spooky Catalog Marketing Myths Debunked

For years, there have been whispers of digital marketing channels rendering catalogs and other forms of postal marketing obsolete. Decades later, catalogs and direct mail are not only surviving, but thriving. Despite this, countless untruths remain, spooking away...

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The Best ROI in Your Marketing Mix

The Best ROI in Your Marketing Mix

At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the ROI of direct mail is 15%-17%. The same research points out that this is equivalent to the return from...

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