Catalog
Free vs. Fast: Which Do Consumers Prefer?

Free vs. Fast: Which Do Consumers Prefer?

In a world seemingly run by ever-expanding same-day delivery services, it may be surprising to learn that when it comes to shipping, what customers truly care about is cost. While speed is certainly appreciated, online shoppers often choose the cheapest method of...

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Spending Clout in the Household!

Spending Clout in the Household!

We found an interesting article from She-conomy we’re sharing in this week’s blog post. It’s loaded with interesting statistics on women and buying behavior.  If you’re catalog isn’t marketing  to women buyers, even if you sell stuff that is typically for men, you...

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10 Reasons To Be Thankful for Print

10 Reasons To Be Thankful for Print

With Thanksgiving around the corner, it’s the perfect time to reflect on what we’re grateful for. Here at The Dingley Press, we’re continually amazed by the timeless strength of the catalog and the countless ways it helps our clients’ businesses thrive. With that in...

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Key Strategies to Prevent Lapsed Customers

Key Strategies to Prevent Lapsed Customers

At one time or another you may have experienced a lapsed customer. It happens. When it does occur, we are left to ask, what caused this? Better yet, how can we prevent a lapsed customer in the first place? This break in engagement can add pressure to regain a...

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The Most Important Post-Sale Practice: Following Up

The Most Important Post-Sale Practice: Following Up

Don’t Forget to Follow Up! The majority of businesses dedicate their time and marketing efforts to pulling in new customers. While it’s always a nice boost to your bottom line when a fresh convert hops aboard your brand’s bandwagon, it’s important to remember that...

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Catalogers!!! Don’t Forget Love Is a Key Marketing Ingredient

Catalogers!!! Don’t Forget Love Is a Key Marketing Ingredient

Someone once told me that there is only one true currency in this world and that is love.  Everything else is simply a byproduct. For example, if you are making money, it’s likely because someone loves your brand. With Valentine’s Day upon us, I figured what better...

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