We found an interesting article from She-conomy we’re sharing in this week’s blog post. It’s loaded with interesting statistics on women and buying behavior. If you’re catalog isn’t marketing to women buyers, even if you sell stuff that is typically for men, you...
10 Reasons To Be Thankful for Print
With Thanksgiving around the corner, it’s the perfect time to reflect on what we’re grateful for. Here at The Dingley Press, we’re continually amazed by the timeless strength of the catalog and the countless ways it helps our clients’ businesses thrive. With that in...
Key Strategies to Prevent Lapsed Customers
At one time or another you may have experienced a lapsed customer. It happens. When it does occur, we are left to ask, what caused this? Better yet, how can we prevent a lapsed customer in the first place? This break in engagement can add pressure to regain a...
The Most Important Post-Sale Practice: Following Up
Don’t Forget to Follow Up! The majority of businesses dedicate their time and marketing efforts to pulling in new customers. While it’s always a nice boost to your bottom line when a fresh convert hops aboard your brand’s bandwagon, it’s important to remember that...
Catalogers!!! Don’t Forget Love Is a Key Marketing Ingredient
Someone once told me that there is only one true currency in this world and that is love. Everything else is simply a byproduct. For example, if you are making money, it’s likely because someone loves your brand. With Valentine’s Day upon us, I figured what better...
5 Steps to Telling Your Brand’s Story
The holidays are upon us, and it’s a time for coming together to share the traditions of our families and communities. One of the best ways to do this is by retelling stories. Through stories, we create a common emotional connection. If you tell a story well, you are...