Test, measure, implement, repeat. All to answer the most important question: Did our campaign result in conversions? You may track and know your catalog response rate, but do you know exactly how much more effective it is than your other marketing efforts? This nugget...
Consumers today are busier than ever and often wear many hats, taking on many different roles. So how can you grab their attention when they feel the demands of their day-to-day workload, then arrive home to a mailbox that is overflowing with direct mail? The...
Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials and communication more valued. Strategies for holding a customer’s attention have...
Online menswear shopping is projected to grow faster than any other consumer market—faster than women's fashion, groceries, and even computers and tablets. The engine behind this new consumer machine is the print catalog. Innovative e-commerce fashion companies like...
Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which communication channel is worth the most investment? Maybe the Millennial generation have...
Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel connected to the mail they are receiving? Engage your customers from the moment they...