According to DMA, a division of ANA (Association of National Advertisers), in 2016, more than 100.7 million adults in the U.S. made a purchase from a catalog. Not only are all age groups receptive to receiving catalogs, with over 42% of catalogs that are delivered in...
Effective copy, alongside captivating images, may be the most important part of a successful catalog. Hopefully, you’ve got a witty copywriter on your team who knows how to deliver information on all of your products while doing so with a persuasive yet relatable tone...
Color is one of the most powerful elements of marketing and design because it’s directly connected to the neural pathways that evoke emotion, memory and even certain types of behavior. Research shows that 90% of consumers make snap judgments about a business,...
Millennials have made it clear that they aren’t going to buy traditional marketing tactics. They prefer an experience to a product. They want to be spoken to, not talked at. Hence born, the authenticity campaign. But as Ad Age points out, "What's authentic about...
You might have noticed that illustrated words and sketched letterforms have popped up in almost every brand logo, lettermark, and materials’ design in the last year. Just scroll through Instagram or Pinterest and you won't see a clean font typeface in sight. How did...
In a marketing world so heavily reliant on social media, luxury retailers still predominantly rely on print catalogs and magazine advertising to get their fashionable brand from the catwalk to their consumers. These high-end brands have been slow to hop aboard the...