creative

Effective copy, alongside captivating images, may be the most important part of a successful catalog. Hopefully, you’ve got a witty copywriter on your team who knows how to deliver information…

  Color is one of the most powerful elements of marketing and design because it’s directly connected to the neural pathways that evoke emotion, memory and even certain types of…

Millennials have made it clear that they aren’t going to buy traditional marketing tactics. They prefer an experience to a product. They want to be spoken to, not talked at….

You might have noticed that illustrated words and sketched letterforms have popped up in almost every brand logo, lettermark, and materials’ design in the last year. Just scroll through Instagram…

In a marketing world so heavily reliant on social media, luxury retailers still predominantly rely on print catalogs and magazine advertising to get their fashionable brand from the catwalk to their…

It’s no surprise that color choices can influence your marketing campaigns and branding. However, what you may not know is just how valuable your hues truly are. In a 2006…

With Thanksgiving around the corner, it’s the perfect time to reflect on what we’re grateful for. Here at The Dingley Press, we’re continually amazed by the timeless strength of the…

It’s no surprise that photography goes hand-in-hand with cataloging and e-Commerce. Great visuals are part of what makes marketing so successful. But have you ever wondered just how many sales…

There’s a lot of research that goes into how much you charge for your products and services, but do you spend as much time thinking about exactly where you’re sharing…

When writing copy for catalogs one rule most of you probably follow is stressing benefits over features. In the B2B marketing segment, that may not always be the best practice,…