While print catalogs are an undeniably important part of the marketing mix for many retail businesses, digital catalogs are an effective way to reach customers across online platforms. A well-designed digital catalog is essential, but how you share it with your...
The Dingley Press – Digital Catalogs
Going Places You’ve Never Been The Dingley Press pushes the boundaries of the electronic catalog. Mobile devices such as smartphones and tablets allow your consumers to access information anywhere and everywhere. More people are reading catalogs in electronic format...
Take Your Marketing Back to School
One thing is certain: It’s back-to-school season. Even if No. 2 pencils and bright folders are no longer a part of your end-of-summer repertoire, marketing pros should still make the most of this annual tradition by getting into a scholarly mindset. As we dive into...
Catalogs Catalogs Popping up Everywhere
Why are new companies choosing to print catalogs? Working in lead generation you can only imagine how many catalogs I see each day. I see thousands of catalogs. You might be surprised, in fact, of how many businesses actually do have a mail program. Tea, chocolate,...
Are You Losing Customers?
As direct mail marketers we don’t always think of customer service in the conventional retail store clerk sense. In fact, for catalogers customer service is much more subjective of a topic. Nonetheless, it is an important part of your business. An article published...
The Energy and Flow of Digital to Print
Get to know your audience in the digital realm: Here’s a thought: content makes content and good content makes sales. There is so much content out there that it’s difficult to know what to publish and what not to. How do you determine what it is that your audience...