St. Patrick’s Day – 4 Catalog Marketing Tips!
Today, people all over the world celebrate St. Patrick’s Day with their favorite pint of beer. But before you head out to your favorite Irish Pub we’re going to provide…
Dingley Press
PRC Approves 2017 Postage Rate Changes
ACMA Speaks, USPS & PRC Listen 2017 Postage Rates Approved; ACMA Has Heavy Hand in Shifting to a Pro-Growth Pro-Catalog Postal Policy Dear Industry Participant: While the Postal Regulatory Commission’s…
Don’t Get Sued!
If you have a QR Code in your catalog, it’s possible that you could become a target of patent trolls! The costs of defending your company can mount quickly to…
Catalogs Go! … Pokemon Go!
Catalogs Go! … Pokemon Go! Pokémon is making a comeback. The Nintendo-owned franchise, which began in the late 1990s, is taking America by storm, but this time it’s using augmented…
Ship Faster/Build Loyalty
Expectations around faster package delivery are getting more competitive every year, and today’s consumers want products faster than ever before. Is it a realistic expectation to cater to these ever…
Catalog Tip of the Week: Having an Offer
If you want to engage your catalog customers to help increase your sales you might want to consider having an offer that gets their attention. It’s one of the faster…
Tip of the Week: Copywriting
When writing copy for catalogs one rule most of you probably follow is stressing benefits over features. In the B2B marketing segment, that may not always be the best practice,…
2016 Proposed Postal Promotions
Today, the Mailers’ Technical Advisory Committee (MTAC) announced the proposed postal promotions for 2016. These aren’t set in stone, however we thought we’d share as you prepare your catalogs for…