New Catalog Piece Weight Limit – Analysis by Lett Direct

We believe that the United States Postal Service (USPS) did something pretty awesome this year. They increased the piece rate weight limit from 3.3 to 4.0 ounces, effect January 22nd. This…
We believe that the United States Postal Service (USPS) did something pretty awesome this year. They increased the piece rate weight limit from 3.3 to 4.0 ounces, effect January 22nd. This…
The USPS has recently launched a new website called PostalPro. This website is user-friendly, simple to navigate, and it’s mobile optimized! The RIBBS website that you’re probably already familiar with…
Super Bowl LI is next month, and parties are being planned right now to celebrate the big event. I have come up with 5 types of people that will always…
There are many ways to prospect and build your catalog house file in the new year. Dingley believes that both print and technology are key complimenting components to help grow…
We found an interesting article from She-conomy we’re sharing in this week’s blog post. It’s loaded with interesting statistics on women and buying behavior. If you’re catalog isn’t marketing to…
Who uses co-op models? Everyone should be using co-op’s. Transactional data can be very powerful for profitable prospect names. What is a co-op? Companies and organizations contribute prospect names along…
Using your existing customer-base to grow your business is the easiest way to increase sales. So, how do you do that? With the growth in social media, this is a…
If you aren’t following the ACMA, you’re missing out on what’s going on in Washington regarding our industry. In last year’s ACMA Catalog Forum, NetChoice’s Executive Director Steve DelBianco and…
by Stephen Lett This could be a difficult holiday season. It could be a rough ride, especially for hard goods (non-apparel) catalogers, i.e., gift catalogs. With all the unknown variables…
This is an important message from Hamilton Davison, President and Executive Director of the ACMA about the Online Sales Simplification Act (OSSA). Industry action and support are needed in order…