dingley
Catalogs Go! … Pokemon Go!

Catalogs Go! … Pokemon Go!

Catalogs Go! … Pokemon Go! Pokémon is making a comeback. The Nintendo-owned franchise, which began in the late 1990s, is taking America by storm, but this time it’s using augmented reality (AR). For the past few years Dingley has helped catalogers put AR in their...

read more

Google Paid Ads have Changed

Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. Lett Direct Search Engine Optimization (SEO) expert Geoff Hineman provides catalogers insight into how these changes impact...

read more
The Implications of Google’s New SERP Layout

The Implications of Google’s New SERP Layout

by Geoff Hineman Recently, Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. The new layout features up to four ads at the top of the page (above the organic results) and more...

read more
Ship Faster/Build Loyalty

Ship Faster/Build Loyalty

Expectations around faster package delivery are getting more competitive every year, and today’s consumers want products faster than ever before. Is it a realistic expectation to cater to these ever increasing needs of consumers? We think it is. Consumers are...

read more
Catalog Tip of the Week: Having an Offer

Catalog Tip of the Week: Having an Offer

If you want to engage your catalog customers to help increase your sales you might want to consider having an offer that gets their attention. It’s one of the faster ways to grow your top line. Your catalog is a great way to promote an offer, to help sell more...

read more
Tip of the Week: Copywriting

Tip of the Week: Copywriting

When writing copy for catalogs one rule most of you probably follow is stressing benefits over features. In the B2B marketing segment, that may not always be the best practice, and even in some B2C marketing spaces. There are situations when features might be more...

read more