Direct Mail Marketing
4 Catalog Designs for 2019

4 Catalog Designs for 2019

According to DMA, a division of ANA (Association of National Advertisers), in 2016, more than 100.7 million adults in the U.S. made a purchase from a catalog. Not only are all age groups receptive to receiving catalogs, with over 42% of catalogs that are delivered in...

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What Can You Learn from Amazon this Holiday Season?

What Can You Learn from Amazon this Holiday Season?

For the last sixty or so years, the kickoff to the holiday season wasn’t Christmas music on the speakers in the local CVS, the appearance of Egg Nog on grocery store shelves or the pop-up tree markets. The holiday season began and was anticipated by the arrival of the...

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3 Ways to Get the Most Out of Your Catalog Copy

3 Ways to Get the Most Out of Your Catalog Copy

Effective copy, alongside captivating images, may be the most important part of a successful catalog. Hopefully, you’ve got a witty copywriter on your team who knows how to deliver information on all of your products while doing so with a persuasive yet relatable tone...

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Fall into the Holidays

Fall into the Holidays

Americans are settling into the fall season earlier than ever, with Dunkin’ Donuts rolling out their pumpkin spice lattes on August 27th, and Starbucks doing the same just one day later, releasing their pumpkin spice products on August 28th. Consumers barely had a...

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