Direct Mail Marketing

This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as…

In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly…

Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials…

The results are in: people like when businesses get personal. In a recent survey that asked, “Does the customization or personalization of a direct mail piece make you more likely…

Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which…

Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel…

Direct mail marketing of any sort can be a costly — although remarkably worthwhile — endeavor. It’s assumed that this is mostly due to postal costs, which admittedly are significant….

The holidays are here, but that doesn’t mean you’re out of time for a few final marketing endeavors before this year’s lucrative shopping season comes to a close. Last-minute marketers,…

Since the dawn of the Internet, there’s been a lingering threat that the digital world will render direct mail obsolete. Although we’re savvy to the fact that catalog marketing is…

For years, there have been whispers of digital marketing channels rendering catalogs and other forms of postal marketing obsolete. Decades later, catalogs and direct mail are not only surviving, but…