How to Improve Upon Generic Cooperative Database Response Rates A big issue with catalogs is the need to expand their profitable prospecting universes by improving upon the pure vanilla models…
Valentine’s Day. The Hallmark card holiday everyone loves to hate. But if you think this holiday is only about chocolates, flowers and fruit baskets, you’re missing out on opportunities to…
According to DMA, a division of ANA (Association of National Advertisers), in 2016, more than 100.7 million adults in the U.S. made a purchase from a catalog. Not only are…
For the last sixty or so years, the kickoff to the holiday season wasn’t Christmas music on the speakers in the local CVS, the appearance of Egg Nog on grocery…
Effective copy, alongside captivating images, may be the most important part of a successful catalog. Hopefully, you’ve got a witty copywriter on your team who knows how to deliver information…
Americans are settling into the fall season earlier than ever, with Dunkin’ Donuts rolling out their pumpkin spice lattes on August 27th, and Starbucks doing the same just one day…
This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as…
In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly…
Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials…
The results are in: people like when businesses get personal. In a recent survey that asked, “Does the customization or personalization of a direct mail piece make you more likely…