Paper Market Update – March 2014 by Midland Paper On January 6, 2014 it was announced that Verso Paper and NewPage Corporation have entered into a definitive agreement under which Verso will acquire NewPage. This is very big news for our industry and will...
When you think about the fact that there are over 300 million images uploaded on to FaceBook each day, it’s easy to see the importance of imagery in today’s marketplace (for more statistics click here). This age of information is a visual age of information. With...
Check our Webinar from February 11th about the 2014 USPS Postal Promotions. Rob Nowak, Director of New Technology here at The Dingley Press goes through each postal promotion to help you understand how you can participate and save money on your postage. These postal...
If you don’t have time to wait for your data analyst to submit a report on order trends from your last catalog before beginning your next one, consider utilizing the internet as a resource to help you quickly review campaign success before moving on to the next one. ...
February 1st is right around the corner. You know what that means for catalogers? If you guessed the start of the USPS' 2014 Branded Color Mobile Technology Promotion, then you guessed right! The promotion is more than just a simple means of utilizing the print mobile...
Not too long ago I had a friend ask me how he could photograph his artwork so he could sell it. This topic is important because we all know that photos sell. Think, catalogs are usually about 80% images, right? So if you’re photos are not as good as they should be,...