Prospecting is important when seeking new buyers. But how much are you willing to spend on prospecting? After all, it’s kind of like gambling wouldn’t you say? But unlike gambling, business isn’t all about the luck of the deck. It’s about strategy. It’s about...
USPS Exigent Rate Increase Approved
The PRC has approved the exigent rate increase. This, along with the CPI-capped increase will begin on January 27th at 12AM. The combined increase will average 5.7% for catalog mailers. Disappointing as this is to catalog mailers; there is a light at the end...
5 Ways to Increase and Capture Relevant Web Traffic
1.) Create a Meaningful and Relevant Blog Yep you’ve heard it a bunch of times. The blog is a great SEO practice. It keeps people on your page It places you in ‘expert’ lighting Perhaps most rewarding of all: it keeps people coming back to your page! ...
How to Utilize Space in Your Catalog and Save Money on Trim Size
You don't need to reduce quality in order to save money on your catalog. Think television sets and cell phones. Bigger isn't always better. Catalogers often believe that they need to have large catalogs in order to make a statment. But that isn't necessary true....
The Cost to Acquire a New Buyer
by Stephen R. Lett First Rule of Thumb: A catalog company cannot break even overall on the initial orders generated from prospects. Catalogers must be willing to invest to acquire new buyers in order to grow or to at least maintain their 12-month buyer count. This...
How Much Do Customers Cost?
Are New Customers Worth the Cost of Prospecting? First Rule of Thumb: A catalog company cannot break even overall on the initial orders generated from prospects. Purchasing lists and mailing to potential new customers is expensive. It’s a fact of life in the catalog...