Direct Mail Marketing

How Print Catalogs are Staying Relevant

The retail market and consumer demands are growing increasingly complex, especially as new technologies emerge and customers rely more on digital devices to shop and research products. But that doesn’t mean that print catalogs are endangered: Far from it. Each year,...

read more

The Never and Always of Direct Mail Marketing

It’s time. Catalogers are gearing up for the season of direct mail marketing. Just a couple more months before Halloween hits and after that, sales for retailers will begin to flourish. Yep, it’s definitely approaching that season. But lucky for us the hustle bustle...

read more
The Intelligent Way to Talk to Customers

The Intelligent Way to Talk to Customers

Connecting with customers on an emotional level has never been more important than it is now. Fortunately, catalogers have access to plenty of data that can enhance the customer experience. Catalogers use data about their readers' habits and responses to tailor...

read more
Marketing in Circles

Marketing in Circles

Print catalog customers are no longer different from mobile customers or online customers: they are often the same customer. Keeping them engaged as they move among different channels is crucial to keeping their business. It’s sometimes easier said than done, of...

read more