Direct Mail Marketing
What do Reddit, Quora and Catalogs Have in Common?

What do Reddit, Quora and Catalogs Have in Common?

This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as “How will we make our popular products visible?” or “What should the cover feature be?” or “How will we...

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Work Smarter, Not Harder with Evergreen Catalog Content

Work Smarter, Not Harder with Evergreen Catalog Content

In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly developing and producing new content requires a lot of manpower and big budgets....

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How Augmented Reality is Revolutionizing Direct Mail

How Augmented Reality is Revolutionizing Direct Mail

Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials and communication more valued. Strategies for holding a customer’s attention have...

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With Direct Mail, It’s Always Personal

With Direct Mail, It’s Always Personal

The results are in: people like when businesses get personal. In a recent survey that asked, “Does the customization or personalization of a direct mail piece make you more likely to open/read it?” 29.2% said, "Yes, Much more likely," and 55% said, "Yes, a little more...

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The Symbiotic Relationship of Email & Print

The Symbiotic Relationship of Email & Print

Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which communication channel is worth the most investment? Maybe the Millennial generation have...

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Segmentation: Identifying Customers’ Needs and Interests

Segmentation: Identifying Customers’ Needs and Interests

Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel connected to the mail they are receiving? Engage your customers from the moment they...

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