Direct Mail Marketing
Spend Less on Paper This Year

Spend Less on Paper This Year

Direct mail marketing of any sort can be a costly — although remarkably worthwhile — endeavor. It’s assumed that this is mostly due to postal costs, which admittedly are significant. However, by working with a mailing professional like The Dingley Press, you’ll have...

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Worthwhile Last-Minute Holiday Marketing Campaigns

Worthwhile Last-Minute Holiday Marketing Campaigns

The holidays are here, but that doesn’t mean you’re out of time for a few final marketing endeavors before this year’s lucrative shopping season comes to a close. Last-minute marketers, here are eight ways to connect with your last-minute shoppers: Participate in Free...

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More Proof that the Catalog Is Still King

More Proof that the Catalog Is Still King

Since the dawn of the Internet, there’s been a lingering threat that the digital world will render direct mail obsolete. Although we’re savvy to the fact that catalog marketing is thriving, its ongoing strengths and successes aren’t always promoted to their fullest...

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5 Spooky Catalog Marketing Myths Debunked

5 Spooky Catalog Marketing Myths Debunked

For years, there have been whispers of digital marketing channels rendering catalogs and other forms of postal marketing obsolete. Decades later, catalogs and direct mail are not only surviving, but thriving. Despite this, countless untruths remain, spooking away...

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Learning the Art of Simplicity

How many page flips, finger taps, or mouse clicks does it take for your customers to find a product? A poor user experience across any of your channels can send customers to a competitor — fast. In fact, a recent study by Microsoft Corp. found that our attention span...

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The Best ROI in Your Marketing Mix

The Best ROI in Your Marketing Mix

At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the ROI of direct mail is 15%-17%. The same research points out that this is equivalent to the return from...

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