It may not be Christmas in July, but World Chocolate Day on July 7 could be pretty close. And have you ever heard of World Singles’ Day? This holiday, which was completely made up by Chinese eCommerce giant Alibaba in 2009, churns up more sales than Black Friday. ...
We all can learn from fresh perspectives. Recently, my teenaged daughter attended a convention with her school where she competed scholastically and artistically with students from all over the country. Wanting to stretch beyond her comfort zone, she chose to enter...
While we’d all love to spend a week in a sunny, faraway locale, for most professionals, spring break is a thing of the past. However, there’s one person on your marketing team you may actually need to send on an exotic vacation: Your photographer. Selling a lifestyle...
Today, people all over the world celebrate St. Patrick’s Day with their favorite pint of beer. But before you head out to your favorite Irish Pub we’re going to provide you four shamrock marketing tips that you don’t want to forget. Digital – Nothing compliments your...
According to a PEW Research Center survey conducted in November 2016, 77% of Americans now own smartphones and nearly 9 out of 10 Americans today are online. With this growth in smartphone ownership and online use, it may seem like direct mail and catalogs are a thing...
For marketers, it’s the million-dollar question: How often is too often to reach out to clients and prospects? Finding the balance between being endearing and overbearing is tricky: Too few interactions and you could be forgotten, too many and you could annoy your...