As the festive season approaches, holiday catalogs have once again burst onto the scene, offering a plethora of tempting treats and must-have items that promise to elevate our celebrations to new heights. In 2023, the most popular items are a delightful mix of...
Contextual Advertising Is On the Rise: What Marketers Need to Know
With the loss of third-party cookies, the rise of privacy regulation, and reliance on first-party data collection, marketers are back to the drawing board. One of the few tools left behind in their toolbox is contextual advertising. Contextual advertising targets...
USPS Files Notice to Increase Rates in July 2023
The United States Postal Service (USPS) is seeking approval to raise the price of first-class mail stamps from 63 to 66 cents. USPS was approved to raise stamp prices to 63 cents in January of this year. However, the Postal Service cites “elevated inflation and prior...
3 Reasons Why Direct Mail is Making a Comeback in 2023
Social media, email, and online marketing have all been at the top of many marketers’ minds over the past decade. But as some audiences tire of online marketing and intangible goods, marketing trends are shifting back to direct mail. While direct mail is one of the...
Save on Postage Costs with New 2022 Postal Promotions
To help make the most of how your customers interact and engage with their mail. USPS® offers mailing promotions and incentives to help retailers promote best practices for integrating mail with new technology and print techniques. Building on the success of past...
What is Direct Mail? Getting Back to Basics
Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to prospects or current customers. It’s unsolicited, and it sometimes gets a bad rap. But in a world inundated with email, snail mail can feel like a...