direct mail
What is Direct Mail? Getting Back to Basics

What is Direct Mail? Getting Back to Basics

Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to prospects or current customers. It’s unsolicited, and it sometimes gets a bad rap. But in a world inundated with email, snail mail can feel like a...

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USPS Updates Its System with Informed Delivery

USPS Updates Its System with Informed Delivery

Online commerce has been growing steadily over the last few years. As more people receive items they order online, there's an increased demand for efficient tracking tools. Companies such as Amazon and FedEx are known for keeping up with the latest technology to keep...

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New Catalog Piece Weight Limit – Analysis by Lett Direct

New Catalog Piece Weight Limit – Analysis by Lett Direct

We believe that the United States Postal Service (USPS) did something pretty awesome this year. They increased the piece rate weight limit from 3.3 to 4.0 ounces, effect January 22nd. This allows you to mail more pages with no impact on your mailing costs! Lett...

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Direct Mail – Marketing to Millennials

Direct Mail – Marketing to Millennials

What’s a millennial? These are young people also known as Generation Y or Generation Me. They are born in the early 1980’s to about 2000. These folks expect a tailored user-experience with your brand. Marketing to millennials can be challenging, but not impossible. In...

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Explore the Power of Magalogs

                                                                                                                                     Are you looking for a way to attract prospective buyers and maintain current customers? Consider the benefits of a Magalog. Magalogs,...

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Don’t Get Sued!

Don’t Get Sued!

If you have a QR Code in your catalog, it’s possible that you could become a target of patent trolls! The costs of defending your company can mount quickly to the hundreds of thousands of dollars. Don’t become another victim of patent troll tactics … Dingley will help...

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