Going Places You’ve Never Been The Dingley Press pushes the boundaries of the electronic catalog. Mobile devices such as smartphones and tablets allow your consumers to access information anywhere and everywhere. More people are reading catalogs in electronic format...
In today’s multichannel world, catalogs thrive as an integral tool in marketing plans. A 2016 study by Infotrends, a market and strategic consulting firm, found that 62% of customers who received catalogs were influenced by the catalog to make a purchase. Catalogs...
There are four things you can do to guarantee your catalog will score every time it gets mailed. Take it from the pros, they know best how to increase momentum and gain new fans. It’s the 1-2-3 to Home Run direct mail marketing strategy that never fails....
It’s a big topic these days. How many articles have you read with the title “Print is Not Dead,” or “Print is Alive?” As great as it would be to sit here and tell you that if you print a catalog, you’ll have a guaranteed successful ROI, it’s just not that simple for...
2014 was a pretty good year for catalogers and I am enthusiastic that 2015 will be even better. As we close out the holiday season and begin a new year in direct mail marketing, here are a few things to help you be more successful with your catalog program....
2015 is nearly here! How much thought have you put into your catalog marketing plan for the New Year? Mailing catalogs is a core part of brand awareness. Statistics show time and again that when done right, the measured ROI resulting from a catalog mailing...