From the artificial intelligence (AI) race to the ever-changing privacy policy landscape, tech companies like Google are constantly releasing new technology and platform updates, which seems like almost every week. Here are some of the latest tech updates from Google...
What is Social Proof and How to Use it to Sell More of Your Product
We are being influenced by social proof all the time whether we realize it or not. A great example from Sprout Social illustrates how we’ll walk past an empty restaurant to eat at one with a crowd of people inside – even though the first restaurant might have better...
Tips on Optimizing Category Pages for Conversions
Excerpt from Total Retail's article: Tips on Optimizing Category Pages for Conversions Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to...
Google Like A Pro!
We put together a handout that really can help you use Google Like A Pro! We all use Google search in both our personal and professional life, but rarely do we really take the time to understand how Google searches through 130 trillion pages to return the results...