graphic design
Why Your Brand Needs a Style Guide

Why Your Brand Needs a Style Guide

A style guide (or brand book or brand guide) is a helpful tool for establishing consistency and aligning your marketing materials. Perhaps your brand publishes a print catalog and also a blog on your website - your customers should easily be able to identify your...

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Color Trends for 2021 – A Return to Humanity and Nature

Color Trends for 2021 – A Return to Humanity and Nature

As 2020 draws to a close and we look toward a new year, many of you are busy updating your editorial calendar. Part of that process is mocking up the visuals that will dominate your print and digital materials for next year. If your team is creating mood boards and...

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