influencer marketing

We are being influenced by social proof all the time whether we realize it or not. A great example from Sprout Social illustrates how we’ll walk past an empty restaurant…

You’re probably already familiar with Influencer Marketing and its potential to elevate brands from obscurity to social media sensation. Influencers are people with large social followings (anywhere from 10,000 to…

If you ship your product, packaging is a necessary part of the process. It’s required to keep the items protected and safe during transit, but it also presents enormous opportunity…

As the largest living generation, born 1981-1996, Generation Y or “Millennials,” are the demographic every brand wants to attract. But charming this generation is no small task. Millennials have short attention…

Have you ever bought something because someone famous—maybe a celebrity—convinced you the product was a good one?  Well, you’re not alone, because lots of other people have done the same…