We are being influenced by social proof all the time whether we realize it or not. A great example from Sprout Social illustrates how we’ll walk past an empty restaurant to eat at one with a crowd of people inside – even though the first restaurant might have better...
You’re probably already familiar with Influencer Marketing and its potential to elevate brands from obscurity to social media sensation. Influencers are people with large social followings (anywhere from 10,000 to millions of online followers) who are perceived as...
If you ship your product, packaging is a necessary part of the process. It’s required to keep the items protected and safe during transit, but it also presents enormous opportunity to influence consumer perception. Let’s say you’ve just purchased the same product from...
As the largest living generation, born 1981-1996, Generation Y or “Millennials,” are the demographic every brand wants to attract. But charming this generation is no small task. Millennials have short attention spans and aren’t as likely to respond to traditional...
Have you ever bought something because someone famous—maybe a celebrity—convinced you the product was a good one? Well, you're not alone, because lots of other people have done the same thing. Buying things because someone persuasive (famous or not so famous)...