Both postcards and catalog play a fundamental role in direct mail marketing. But is one better than the other? In order to make a decision on this you must look at some of the obvious costs such as design, printing, and mailing. With postcards we know that they are...
We believe that the United States Postal Service (USPS) did something pretty awesome this year. They increased the piece rate weight limit from 3.3 to 4.0 ounces, effect January 22nd. This allows you to mail more pages with no impact on your mailing costs! Lett...
by Stephen Lett This could be a difficult holiday season. It could be a rough ride, especially for hard goods (non-apparel) catalogers, i.e., gift catalogs. With all the unknown variables from the National Election, European Union and Amazon, we need to be proactive...
Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. Lett Direct Search Engine Optimization (SEO) expert Geoff Hineman provides catalogers insight into how these changes impact...
by Geoff Hineman Recently, Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. The new layout features up to four ads at the top of the page (above the organic results) and more...