Postcards VS Catalogs

Both postcards and catalog play a fundamental role in direct mail marketing. But is one better than the other? In order to make a decision on this you must look…
Both postcards and catalog play a fundamental role in direct mail marketing. But is one better than the other? In order to make a decision on this you must look…
We believe that the United States Postal Service (USPS) did something pretty awesome this year. They increased the piece rate weight limit from 3.3 to 4.0 ounces, effect January 22nd. This…
by Stephen Lett This could be a difficult holiday season. It could be a rough ride, especially for hard goods (non-apparel) catalogers, i.e., gift catalogs. With all the unknown variables…
Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. Lett Direct Search Engine…
by Geoff Hineman Recently, Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page….