marketing to millennials
Why Catalogs Are Here to Stay

Why Catalogs Are Here to Stay

Several months back, The Atlantic published a story on the success of Restoration Hardware’s Source Books – extravagant catalogs that serve as both selling tools and coffee table books. You can read the entire story here, but we’re going to summarize some of the key...

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Influencer Marketing: What Works and What Doesn’t

Influencer Marketing: What Works and What Doesn’t

You’re probably already familiar with Influencer Marketing and its potential to elevate brands from obscurity to social media sensation. Influencers are people with large social followings (anywhere from 10,000 to millions of online followers) who are perceived as...

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Direct Mail – Marketing to Millennials

Direct Mail – Marketing to Millennials

What’s a millennial? These are young people also known as Generation Y or Generation Me. They are born in the early 1980’s to about 2000. These folks expect a tailored user-experience with your brand. Marketing to millennials can be challenging, but not impossible. In...

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