Holidays got you jittery? Shutterstock predicts you’ll be seeking serenity in the New Year. The stock photo platform recently released its 2022 Color Trends Report, and it’ll have you feeling…calm. Each year, the data analysts at Shutterstock plow through billions of...
To succeed in sales and marketing, it’s important to know your audience. Specifically, it’s important to know your audience and tailor your messaging appropriately. One way to understand your audience is to consider the way people of different ages consume, think...
Holiday Shopping Starts Now Just like in 2020, we are anticipating an early start to the 2021 holiday shopping season. Last year, by mid-October, businesses were already introducing Black Friday deals, and we predict this year will be much the same. Consider promoting...
If your business has a social media presence, you’re probably already using hashtags. But are you using them correctly? If you use them strategically, hashtags can help you engage with your existing audience and attract new followers. A #hashtag is the pound sign,...
Since its launch in 2003, LinkedIn has become a well-known online professional networking platform. It has more than 500 million members and is active in more than 200 countries. For many individuals and businesses, LinkedIn can provide a lot of value, but there is a...
We are being influenced by social proof all the time whether we realize it or not. A great example from Sprout Social illustrates how we’ll walk past an empty restaurant to eat at one with a crowd of people inside – even though the first restaurant might have better...