Mobile Strategy
What do Reddit, Quora and Catalogs Have in Common?

What do Reddit, Quora and Catalogs Have in Common?

This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as “How will we make our popular products visible?” or “What should the cover feature be?” or “How will we...

read more
How Augmented Reality is Revolutionizing Direct Mail

How Augmented Reality is Revolutionizing Direct Mail

Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials and communication more valued. Strategies for holding a customer’s attention have...

read more
New Year, New Ways to Pay

New Year, New Ways to Pay

2018 could very well be the year of less — at least where your customers’ wallets are concerned.   Of course, mobile wallets have been around for several years, but this is the year we’re seeing digital commerce bust from its seams of computers and smartphones...

read more
Worthwhile Last-Minute Holiday Marketing Campaigns

Worthwhile Last-Minute Holiday Marketing Campaigns

The holidays are here, but that doesn’t mean you’re out of time for a few final marketing endeavors before this year’s lucrative shopping season comes to a close. Last-minute marketers, here are eight ways to connect with your last-minute shoppers: Participate in Free...

read more
4 Reasons to Be Thankful for a Negative Review

4 Reasons to Be Thankful for a Negative Review

It’s not something any business ever wants: a bad review. But it is possible to turn a negative review into a positive outcome. In fact, studies show that negative reviews actually aren’t nearly as bad as they seem — and they may even be profitable! According to a...

read more