This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as “How will we make our popular products visible?” or “What should the cover feature be?” or “How will we...
How Augmented Reality is Revolutionizing Direct Mail
Direct mail campaigns has one of the leading ROI of all marketing strategies, according to Forbes. There are many reasons for its success. A digital world has made tangible materials and communication more valued. Strategies for holding a customer’s attention have...
The Only Content Marketing Resolution You Need to Make in 2018
In 2017, social media reach and engagement plummeted on Instagram and Facebook, leaving marketers with their heads in their hands and time-tested tactics suddenly in the trash. Turns out, one of the best new marketing methods has been overlooked and undervalued:...
New Year, New Ways to Pay
2018 could very well be the year of less — at least where your customers’ wallets are concerned. Of course, mobile wallets have been around for several years, but this is the year we’re seeing digital commerce bust from its seams of computers and smartphones...
Worthwhile Last-Minute Holiday Marketing Campaigns
The holidays are here, but that doesn’t mean you’re out of time for a few final marketing endeavors before this year’s lucrative shopping season comes to a close. Last-minute marketers, here are eight ways to connect with your last-minute shoppers: Participate in Free...
4 Reasons to Be Thankful for a Negative Review
It’s not something any business ever wants: a bad review. But it is possible to turn a negative review into a positive outcome. In fact, studies show that negative reviews actually aren’t nearly as bad as they seem — and they may even be profitable! According to a...