What do you think of when you hear the word “millennial”? Entitled and needy, or savvy and creative? Maybe it’s all of the above, or something different entirely. There’s no denying that “millennial” is a hot buzzword; however, those who receive the designation are...
3 Ways to Work More Videos into Your Marketing Strategy
The statistics on video marketing are as numerous as they are mind-boggling. Here are just a handful of numbers compiled by Insivia that show off this marketing tool’s undeniable power: 52% of marketing professionals worldwide name video as the type of content with...
4 Marketing Tips for a Greener April
4 Marketing Tips for a Greener April Earth Day was first celebrated back in 1970 as a way to bring an awareness to the need to protect our environment. Presently, over 190 countries recognize Earth Day. If you are looking for ways to “go green” with Earth Day on the...
How Often Is Too Often?
For marketers, it’s the million-dollar question: How often is too often to reach out to clients and prospects? Finding the balance between being endearing and overbearing is tricky: Too few interactions and you could be forgotten, too many and you could annoy your...
Do You Love Your App?
Did you know a whopping 89% of consumer media time is spent on mobile apps? If you don’t have a mobile app for your catalog, you’re missing a lot of one-on-one time with your customers. However, simply having an app isn’t enough. While it may sound obvious, a host of...
3 Catalog Marketing Tips to Help You Break through the Noise of Your Competition
A recent study put out by MarketingProfs explains that “76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.” It’s no wonder this is the case when “Direct mail is over seven times more...