Online Marketing
Worried About Mastering All Marketing Channels? Don’t Be.

Worried About Mastering All Marketing Channels? Don’t Be.

Are you struggling to be everywhere at once? Perhaps you’re lacking the personnel to maintain a robust LinkedIn page and like-inducing Facebook fodder. Maybe you can’t find enough quality content to build a bustling blog and support a stream of socially savvy Reddit...

read more
5 Ways to Engage Back to School Shoppers with Your Catalog

5 Ways to Engage Back to School Shoppers with Your Catalog

It’s back to school time for retailers and, although, it may be too late to create your back-to-school catalog program now, it’s never too late to learn.  Here are some easy tips to help you improve your back to school mailing for next year!   Combine your print...

read more
The Energy and Flow of Digital to Print

The Energy and Flow of Digital to Print

Get to know your audience in the digital realm: Here’s a thought: content makes content and good content makes sales.  There is so much content out there that it’s difficult to know what to publish and what not to.  How do you determine what it is that your audience...

read more
What Is a Digital Wallet?

What Is a Digital Wallet?

“A digital wallet refers to an electronic [typically: mobile] device that allows an individual to make electronic commerce transactions” according to Wikipedia. There are three popular models for mobile payments: Direct Mobile Billing Direct mobile billing does not...

read more
New White Paper! Thinking Across Generations

New White Paper! Thinking Across Generations

Cross-generational appeal is more important to your catalog program than you might realize.   Even so, it is imperative to understand who the bulk of your audience is.  By segmenting your customers, you can target them much more efficiently.  When this happens your...

read more