It’s been a while since we’ve addressed the topic of finding a new printer. As we move forward towards the holiday season it seems a good time to revive the topic. Culture plays more of a roll in your choice of printer than you may realize. Often times we look for...
3 Creative Techniques to Grow Your House File
We have heard about cooperative databases and the use of purchased names from third party companies to increase circulation. These are valid methods that have worked well for catalogers. But today let’s explore beyond these methods. How can you move deeper still...
New Video-Log!! “Why Catalogs”
We keep hearing that print is dead. Isn't the catalog dying now that everything is online? Well you've come to right place. In this video Rob Nowak, Director of New Technology at The Dingley Press talks about the relevance that catalogs have in this technology...
The Clock-makers Approach to a Successful Catalog (5 lessons every marketer should remember)
There was a time not so long ago when clocks stood in the place of the modern Wal-Mart as the proud symbol of society. Such representation can be seen across platforms of literature. From Victor Hugo’s The Hunchback of Norte-Dame to the beloved Pinocchio and, my...
A “Novel” Examination of Print and Digital
It’s the question that marketers have been asking, have catalogs gone with the wind? Have they been swept away by the digital revolution? They’re expensive, old fashioned, and let’s face it, like Margaret Mitchell’s Scarlett O’Hara, a lot of work. You have to...
Join us for a webinar on May 7, 2014 at 2:00 PM EST
Join The Dingley Press in welcoming guest speaker John Gary as he shares the results from hundreds of retailers that are able to recognize shoppers across devices. During this session, John will let you in on trade secrets that will help you understand and get to know...