Did you know that Pinterest is the 3rd largest social network behind Facebook and Twitter? It’s been around for less than three years and already has over 20 million members. For those catalogers who have never heard of Pinterest, you’re in for a treat. Before we get...
Marketing in Circles
Print catalog customers are no longer different from mobile customers or online customers: they are often the same customer. Keeping them engaged as they move among different channels is crucial to keeping their business. It’s sometimes easier said than done, of...
Combine Print and Digital Catalogs for a One-Two Punch
Consumers often use the Internet to research products and then head to brick-and-mortar stores to make a final purchase. Catalogers, however, are discovering that they can engage online customers for a fast, final purchase by using a digital catalog that complements a...
Dynamic Editions Growth Continues
This year, The Dingley Press has seen tremendous growth for our Dynamic Editions™ digital catalogs. Much like the printed catalog, these digital editions help consumers … find things they didn't even know they needed. The user experience for both the printed and...