How many page flips, finger taps, or mouse clicks does it take for your customers to find a product? A poor user experience across any of your channels can send customers to a competitor — fast. In fact, a recent study by Microsoft Corp. found that our attention span...
While we’d all love to spend a week in a sunny, faraway locale, for most professionals, spring break is a thing of the past. However, there’s one person on your marketing team you may actually need to send on an exotic vacation: Your photographer. Selling a lifestyle...
It’s been an interesting evolution from text to image in social media. Less than five years ago Facebook was all about status updates. Now, scrolling through news feed is pretty much scrolling through streams of images. There are apps for creating your own photos,...
When you think about the fact that there are over 300 million images uploaded on to FaceBook each day, it’s easy to see the importance of imagery in today’s marketplace (for more statistics click here). This age of information is a visual age of information. With...
Not too long ago I had a friend ask me how he could photograph his artwork so he could sell it. This topic is important because we all know that photos sell. Think, catalogs are usually about 80% images, right? So if you’re photos are not as good as they should be,...