Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail continues to be a relevant part of the marketing mix as new...
Catalogs Go! … Pokemon Go! Pokémon is making a comeback. The Nintendo-owned franchise, which began in the late 1990s, is taking America by storm, but this time it’s using augmented reality (AR). For the past few years Dingley has helped catalogers put AR in their...
There is much debate on whether the Postal Service should continue the exigent price increase to offset unexpected losses during our most recent recession. Exigent price increase was designed to be temporary, to offset unexpected challenges that could compromise their...