Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail continues to be a relevant part of the marketing mix as new...
It’s a new year, which means it’s time to start making good use of that new marketing budget. Regardless of how much you’re working with, be sure to include these three essential strategies that will make a real difference in your bottom line: Take advantage of postal...
If you have a QR Code in your catalog, it’s possible that you could become a target of patent trolls! The costs of defending your company can mount quickly to the hundreds of thousands of dollars. Don’t become another victim of patent troll tactics … Dingley will help...
USPS filed to gain approval from the PRC for a zero percent price increase for 2016. This would include First Class, Standard, and Periodical Mail. The decision factors in the 2016 Postal Promotions too. PRC has until December 31st to make a decision or come back with...
We received word late last week that the post office is expecting the remainder of the postal promotions will move forward. There is one change that we know of to the Emerging Technology promotion. The starting and ending dates changed from May 1st - October 31st, to...