Valentine’s Day. The Hallmark card holiday everyone loves to hate. But if you think this holiday is only about chocolates, flowers and fruit baskets, you’re missing out on opportunities to…
According to DMA, a division of ANA (Association of National Advertisers), in 2016, more than 100.7 million adults in the U.S. made a purchase from a catalog. Not only are…
Content is marketed to customers on a daily, hourly, and even minute to minute basis. (Hello social media!) In fact, according to Red Crow Marketing, Americans are subjected to 4,000…
For the last sixty or so years, the kickoff to the holiday season wasn’t Christmas music on the speakers in the local CVS, the appearance of Egg Nog on grocery…
Consumers today are busier than ever and often wear many hats, taking on many different roles. So how can you grab their attention when they feel the demands of…
Americans are settling into the fall season earlier than ever, with Dunkin’ Donuts rolling out their pumpkin spice lattes on August 27th, and Starbucks doing the same just one day…
USPS News The USPS third quarter results are in, reporting a total revenue of $17.1 billion, which is an increase of $402 million, or 2.4 percent, compared to the same…
This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as…
Motivation. We all have it in some form or another, but what motivates someone to pick up a catalog and buy may differ from person to person. The question becomes:…
Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social…