Content marketing is a powerful way to support and expand your catalog business. Creating engaging and relevant content lets you bridge the gap between online and offline marketing. The right content will motivate your audience to explore your catalogs. Let's look at...
Lead generation will always be of the utmost importance whether marketing to consumers or other businesses. Maintaining strong sales numbers and increasing revenue requires attracting the most qualified leads. If you are struggling with conversion rates, you need to...
Safer-at-home orders and the closure of non-essential businesses as a result of the rapid spread of COVID-19 have pushed consumers home during this time. Although this presents a challenge, it is not all doom and gloom. HubSpot reports that sales email engagement is...
Valentine’s Day. The Hallmark card holiday everyone loves to hate. But if you think this holiday is only about chocolates, flowers and fruit baskets, you’re missing out on opportunities to make a sale. Why? Because Valentine’s Day is the fourth largest spending...
According to DMA, a division of ANA (Association of National Advertisers), in 2016, more than 100.7 million adults in the U.S. made a purchase from a catalog. Not only are all age groups receptive to receiving catalogs, with over 42% of catalogs that are delivered in...
Content is marketed to customers on a daily, hourly, and even minute to minute basis. (Hello social media!) In fact, according to Red Crow Marketing, Americans are subjected to 4,000 to 10,000 ads each and every day. That’s a lot of irrelevant content at our...