Print Catalogs

For the last sixty or so years, the kickoff to the holiday season wasn’t Christmas music on the speakers in the local CVS, the appearance of Egg Nog on grocery…

  Consumers today are busier than ever and often wear many hats, taking on many different roles. So how can you grab their attention when they feel the demands of…

Americans are settling into the fall season earlier than ever, with Dunkin’ Donuts rolling out their pumpkin spice lattes on August 27th, and Starbucks doing the same just one day…

USPS News The USPS third quarter results are in, reporting a total revenue of $17.1 billion, which is an increase of $402 million, or 2.4 percent, compared to the same…

This isn’t a trick question or a riddle. The answer is one that solves a lot of catalog marketer problems when it comes to making tough design decisions such as…

Motivation. We all have it in some form or another, but what motivates someone to pick up a catalog and buy may differ from person to person.  The question becomes:…

Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social…

According to The Radicati Group, Inc., a technology marketing research firm, the number of emails sent and received per day in 2015 totaled over 205 billion. This rate is predicted…

The USPS will be doing away with CAPS in April 2019; there is new system called EPS (Enterprise Payment System) that mailers can convert to.  Below are the steps to…

  Color is one of the most powerful elements of marketing and design because it’s directly connected to the neural pathways that evoke emotion, memory and even certain types of…