Soon the rush of the holiday season will be coming to a close, and with this, a new year with fresh opportunities awaits. Looking ahead also means looking back and identifying what is of value to your current catalog marketing plan, what should be adjusted, and maybe,...
Don’t Forget to Follow Up! The majority of businesses dedicate their time and marketing efforts to pulling in new customers. While it’s always a nice boost to your bottom line when a fresh convert hops aboard your brand’s bandwagon, it’s important to remember that...
When writing copy for catalogs one rule most of you probably follow is stressing benefits over features. In the B2B marketing segment, that may not always be the best practice, and even in some B2C marketing spaces. There are situations when features might be more...
"Storytelling is the most powerful way to put ideas into the world today." --Robert McKee In Part I of this blog we discussed the importance of storytelling in content marketing and how including storytelling techniques in your catalog program makes the content...
There are four things you can do to guarantee your catalog will score every time it gets mailed. Take it from the pros, they know best how to increase momentum and gain new fans. It’s the 1-2-3 to Home Run direct mail marketing strategy that never fails....
Get to know your audience in the digital realm: Here’s a thought: content makes content and good content makes sales. There is so much content out there that it’s difficult to know what to publish and what not to. How do you determine what it is that your audience...