retail marketing

Soon the rush of the holiday season will be coming to a close, and with this, a new year with fresh opportunities awaits. Looking ahead also means looking back and…

Don’t Forget to Follow Up! The majority of businesses dedicate their time and marketing efforts to pulling in new customers. While it’s always a nice boost to your bottom line…

When writing copy for catalogs one rule most of you probably follow is stressing benefits over features. In the B2B marketing segment, that may not always be the best practice,…

“Storytelling is the most powerful way to put ideas into the world today.” —Robert McKee   In Part I of this blog we discussed the importance of storytelling in content…

  There are four things you can do to guarantee your catalog will score every time it gets mailed.   Take it from the pros, they know best how to increase…

Get to know your audience in the digital realm: Here’s a thought: content makes content and good content makes sales.  There is so much content out there that it’s difficult…

It’s a big topic these days.  How many articles have you read with the title “Print is Not Dead,” or “Print is Alive?”  As great as it would be to…

If you are wondering what a magalog is or if it’s right for your business then you’ve come to the right place.  It’s simple: a magalog is a combination of…

  2014 was a pretty good year for catalogers and I am enthusiastic that 2015 will be even better.  As we close out the holiday season and begin a new…

  2015 is nearly here!  How much thought have you put into your catalog marketing plan for the New Year? Mailing catalogs is a core part of brand awareness.  Statistics…