It’s a big topic these days. How many articles have you read with the title “Print is Not Dead,” or “Print is Alive?” As great as it would be to sit here and tell you that if you print a catalog, you’ll have a guaranteed successful ROI, it’s just not that simple for...
If you are wondering what a magalog is or if it’s right for your business then you’ve come to the right place. It’s simple: a magalog is a combination of both magazine and catalog. The idea is to engage your prospect in a magazine format while at the same time...
2014 was a pretty good year for catalogers and I am enthusiastic that 2015 will be even better. As we close out the holiday season and begin a new year in direct mail marketing, here are a few things to help you be more successful with your catalog program....
2015 is nearly here! How much thought have you put into your catalog marketing plan for the New Year? Mailing catalogs is a core part of brand awareness. Statistics show time and again that when done right, the measured ROI resulting from a catalog mailing...
The holiday is almost here! You may have just sent out your 2014 catalog and if so then, phew, what a relief, right? But wait: before you get too comfortable and break out the hot chocolate and eggnog to celebrate the christening of your holiday baby, consider these...
Cross-generational appeal is more important to your catalog program than you might realize. Even so, it is imperative to understand who the bulk of your audience is. By segmenting your customers, you can target them much more efficiently. When this happens your...