September 23rd brought with it the Autumn Equinox and with that the beginning of the fall and holiday seasons for catalogers. And as I am sure I am not the only one who favors this time of year, I thought it a great time to explore some guidelines to better prepare...
1.) Research: The importance of research for a direct mail campaign cannot be stressed enough. In a recent white paper put out by The Dingley Press Uncovered Beliefs about the Catalog Industry, we explore the engagement of young people with catalogs. We talk...
We keep hearing that print is dead. Isn't the catalog dying now that everything is online? Well you've come to right place. In this video Rob Nowak, Director of New Technology at The Dingley Press talks about the relevance that catalogs have in this technology...
There was a time not so long ago when clocks stood in the place of the modern Wal-Mart as the proud symbol of society. Such representation can be seen across platforms of literature. From Victor Hugo’s The Hunchback of Norte-Dame to the beloved Pinocchio and, my...
It’s the question that marketers have been asking, have catalogs gone with the wind? Have they been swept away by the digital revolution? They’re expensive, old fashioned, and let’s face it, like Margaret Mitchell’s Scarlett O’Hara, a lot of work. You have to...
The world has changed drastically over the past few decades. Technology is evolving at an exponential rate and retailers must make decisions on how to best keep up with new trends. As a result, many retailers have decided that it is time to discontinue their...