Many retailers have been dumping Amazon. Birkenstock has announced they are leaving Amazon for “unacceptable business practices”. They have found that Amazon commingles inventory so ‘knock-off’ product are mixed with authentic product. This certainly isn’t fair to...
When writing copy for catalogs one rule most of you probably follow is stressing benefits over features. In the B2B marketing segment, that may not always be the best practice, and even in some B2C marketing spaces. There are situations when features might be more...
We learned from the ACMA that the exigency surcharge has been removed and rates will be rolled back beginning April 10th. To view the the postal document click here. Standard Flats rates appear on pages 29-34. "An order from the Postal Regulatory Commission (PRC)...
If you haven’t heard about #Mobilegeddon you better brace yourself. Starting today (4/21/15) Google search results will now give priority ranking on search results to websites that are mobile friendly. Are your prospects going to be able to find you on their mobile...