Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail continues to be a relevant part of the marketing mix as new...
Integrated Financial Plan The United States Postal Services released their Integrated Financial Plan (IFP) for the Fiscal Year of 2019 last month. The IFP forecasts a repeat of the 2018 financial challenges for the USPS in 2019, resulting in a net loss of $6.6...
It’s a new year, which means it’s time to start making good use of that new marketing budget. Regardless of how much you’re working with, be sure to include these three essential strategies that will make a real difference in your bottom line: Take advantage of postal...
Catalogs Go! … Pokemon Go! Pokémon is making a comeback. The Nintendo-owned franchise, which began in the late 1990s, is taking America by storm, but this time it’s using augmented reality (AR). For the past few years Dingley has helped catalogers put AR in their...
It’s time to plan your participation in the 2016 United States Postal Service promotional programs! These programs change a little every year and offer bulk mailers across a range of industries the opportunity to try new marketing approaches and receive a discount on...
Today, the Mailers' Technical Advisory Committee (MTAC) announced the proposed postal promotions for 2016. These aren't set in stone, however we thought we'd share as you prepare your catalogs for next year. They haven't released any details on these programs yet, as...