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Cross-generational appeal is more important to your catalog program than you might realize.   Even so, it is imperative to understand who the bulk of your audience is.  By segmenting your…

One of the greatest benefits of including a mail order catalog program in marketing strategy is the freedom it allows to target a specific group of customers. Research can help you…

At Dingley, we are aware of the importance of contributing to a sustainable environment. Looking at the impact of paper and technology is one way to discover exactly what needs to…