working smarter

In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly…

Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social…

Millennials have made it clear that they aren’t going to buy traditional marketing tactics. They prefer an experience to a product. They want to be spoken to, not talked at….

A new year calls for reflection. If you and your staff will evaluate your company’s successes, and mishaps, consider taking a close look at the marketing failures of the last…

Hopefully you have a handle on competition in your market, if not, we’ve put together a list to conduct a thorough analysis. This could be a great project for a…

It may not be Christmas in July, but World Chocolate Day on July 7 could be pretty close. And have you ever heard of World Singles’ Day? This holiday, which…

It’s a new year, which means it’s time to start making good use of that new marketing budget. Regardless of how much you’re working with, be sure to include these…

All good things take time. Or so we’ve heard. Yet most marketing trends are headed — rather quickly — in the other direction. In our real-time, ever-connected society, speed and…

There’s a reason catalog and direct mail marketing have been around for such a long time. Mail is hands-on. Mail is reliable. Mail is active. While it would be ridiculous…

A recent study put out by MarketingProfs explains that “76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.”  It’s  no wonder…