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Best Practices for Business Operations to Stay Strong in 2020

Best Practices for Business Operations to Stay Strong in 2020

This year's arrival of a global pandemic has wreaked havoc on businesses throughout the nation and the world, forcing them to deal with the unknown. Weathering the storm requires implementing best practices for business operations. Great operations managers play a...

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Work Smarter, Not Harder with Evergreen Catalog Content

Work Smarter, Not Harder with Evergreen Catalog Content

In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly developing and producing new content requires a lot of manpower and big budgets....

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5 Ways to Track the Success of Your Catalog Campaign

5 Ways to Track the Success of Your Catalog Campaign

Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social and digital platform has their own built-in app analytics, conveniently broken...

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3 Lessons to Learn from 2017’s Biggest Marketing Fails

3 Lessons to Learn from 2017’s Biggest Marketing Fails

A new year calls for reflection. If you and your staff will evaluate your company’s successes, and mishaps, consider taking a close look at the marketing failures of the last year. There’s a lot to learn from campaigns that bomb and even the campaigns with the biggest...

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