This year's arrival of a global pandemic has wreaked havoc on businesses throughout the nation and the world, forcing them to deal with the unknown. Weathering the storm requires implementing best practices for business operations. Great operations managers play a...
Valentine’s Day. The Hallmark card holiday everyone loves to hate. But if you think this holiday is only about chocolates, flowers and fruit baskets, you’re missing out on opportunities to make a sale. Why? Because Valentine’s Day is the fourth largest spending...
In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly developing and producing new content requires a lot of manpower and big budgets....
Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social and digital platform has their own built-in app analytics, conveniently broken...
Millennials have made it clear that they aren’t going to buy traditional marketing tactics. They prefer an experience to a product. They want to be spoken to, not talked at. Hence born, the authenticity campaign. But as Ad Age points out, "What's authentic about...
A new year calls for reflection. If you and your staff will evaluate your company’s successes, and mishaps, consider taking a close look at the marketing failures of the last year. There’s a lot to learn from campaigns that bomb and even the campaigns with the biggest...