Artificial intelligence (AI) tools are a point of contention these days. Many marketers, especially copywriters and editors, fear AI technology will take away their human jobs.

While these concerns are completely valid, many emerging AI tools are designed to complement existing work instead of replacing it.

And even if these tools can write blogs and long-form content, search engines like Google are currently penalizing this type of content. In 2022, Google announced that AI content generated for search-ranking purposes would violate their guidelines and be considered spam.

Undoubtedly, AI is going to change the marketing landscape, but when used correctly, it can be a helpful tool for marketers. Here are four benefits of using AI in your content marketing:

1. Lower Your Editing Time

Content editing is often one of the last steps of content creation and sometimes one of the longest. AI editing tools can help writers quickly proofread their work. Plus, it never hurts to have a second pair of eyes.

Chances are you’ve already used an AI editing tool, such as Grammarly. In March, Grammarly introduced a new ChatGPT-style AI tool for drafting, editing, and generating text.

2. Automate Tedious Research

Before diving into a first draft, most content marketers spend time gathering sources, synthesizing information, and reviewing competitor content. While this curation is necessary for a well-rounded article or blog, it’s rarely a quick process.

AI tools can help writers quickly gather relevant information and assist with formatting decisions for readability. After all, good formatting is just as important as the writing itself.

3. Organize and Analyze Data

After writing and posting an article, many marketers collect data to see how the article is performing. Data backs up strategy decisions, but for most creatives, this isn’t always an exciting part of the job.

AI tools can help content teams collect data from critical sources, such as social media, websites, and other platforms. Then, it can organize and analyze the data to provide valuable insights about what is or is not performing well.

4. Increase Team Productivity

Automating parts of the content creation process can save marketers time, help them produce high-quality content faster, and allow them to focus on other key areas. Instead of spending hours researching, writing, and editing one blog article, AI tools can help significantly trim this time.

While change can be uncomfortable, AI technology has the potential to be a part of any content marketer’s tool belt.

At The Dingley Press, we continue to help our customers embrace new technologies as they emerge. If you have any questions about our digital services, contact our team today to learn more. 

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About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.

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