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Dedicated to serving catalogers!

The Dingley Press only produces catalogs. As a result, we are able to dedicate 100% of our resources to the printing and distribution of your catalog program. Our focus on the catalog industry has made us like no other printer and a trusted choice for hundreds of catalogers nationwide.
Why Your Brand Needs a Style Guide

Why Your Brand Needs a Style Guide

A style guide (or brand book or brand guide) is a helpful tool for establishing consistency and aligning your marketing materials. Perhaps your brand publishes a print catalog and also a blog on your website - your customers should easily be able to identify your...

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How to Grow Your Business on LinkedIn

How to Grow Your Business on LinkedIn

Since its launch in 2003, LinkedIn has become a well-known online professional networking platform. It has more than 500 million members and is active in more than 200 countries. For many individuals and businesses, LinkedIn can provide a lot of value, but there is a...

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Best 3 Reasons Your Business Should Start a Catalog

Best 3 Reasons Your Business Should Start a Catalog

Over the last couple of decades, retailers have increasingly turned to the Internet to sell and promote their products. And while the Internet has made it easy to quickly upload product images, descriptions, keywords, etc. it’s also now inundated with retailers...

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Battle Intensifies Over Second 2021 Postal Rate Hike

Battle Intensifies Over Second 2021 Postal Rate Hike

Apr 22, 2021 | Featured   Dear Industry Executive: Based on what we know now, our guidance to members is to prepare for a rate increase ranging from 5% to 7-1/2%, taking effect in late summer. While ACMA has been pushing back on this is, USPS leadership is not...

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The Anatomy of a Perfect Email Signature

The Anatomy of a Perfect Email Signature

You’ve got a huge advertising budget and you’re spending a ton on marketing, but have you given much thought to your email signature lately? For many of us, our email signature is an afterthought – a single line of information, or worse, nothing at all. But an...

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Storytelling in Catalog Marketing

Storytelling in Catalog Marketing

By its very nature, storytelling allows people to connect with each other in an authentic and vulnerable way. According to Amazon SEO Consultant, giving your product a story humanizes your brand and increases the chances that a potential buyer will relate to your...

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Tips on Optimizing Category Pages for Conversions

Tips on Optimizing Category Pages for Conversions

Excerpt from Total Retail's article: Tips on Optimizing Category Pages for Conversions Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to...

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Why Catalogs Are Here to Stay

Why Catalogs Are Here to Stay

Several months back, The Atlantic published a story on the success of Restoration Hardware’s Source Books – extravagant catalogs that serve as both selling tools and coffee table books. You can read the entire story here, but we’re going to summarize some of the key...

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Managing Pandemic Catalog Buyers

Managing Pandemic Catalog Buyers

An except from Total Retail's article: Managing Pandemic Catalog Buyers Many catalog mailers are seeing large increases in revenue and growth in their new-to-file buyers because of the surge in pandemic-driven online purchases. However, with the growth in the number...

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How to Create a Content Calendar for your Brand

How to Create a Content Calendar for your Brand

A content calendar is a shareable resource that allows your team to visualize how your brand’s content will be curated and distributed throughout the year. It keeps your team in alignment on what kinds of content will be published and where (which platforms). It also...

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Influencer Marketing: What Works and What Doesn’t

Influencer Marketing: What Works and What Doesn’t

You’re probably already familiar with Influencer Marketing and its potential to elevate brands from obscurity to social media sensation. Influencers are people with large social followings (anywhere from 10,000 to millions of online followers) who are perceived as...

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