As most businesses are developing their 6-month content plan for the latter half of 2021, it’s a good time to look at your social media strategy and shake things up!
If you’re looking to boost reach and engagement, try these 5 fresh tips to excite a fatigued audience.
- Try a new post type
If your standard post formula of [image + text] hasn’t been resonating with your audience lately, try mixing up your post formats. Stale content can bore users and prevent them from frequenting your page to see what’s new.
Here are some other formats to try:
- 360-degree video
- Facebook stories utilizing call to action buttons
- Caption This (post a unique image and ask your followers to cation it)
- Go live!
There’s an authenticity about live video that can’t be achieved with pre-recorded, edited video. With live video, everyone is sharing the same experience of watching the video at the same time. Often a sense of community is formed via watching and commenting together in real time.
Live streaming is also much less expensive and labor-intensive than professional video and it’s a channel that is not yet overcrowded.
- Appeal to these 5 emotions
Although there’s no secret recipe for creating a viral post, Harvard Business Review published a study on the 5 emotions most associated with viral content- curiosity, amazement, interest, astonishment and uncertainty.
You can read more on the study here: https://hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral
- Repurpose content that has worked before While social media algorithms will penalize you for publishing duplicate content, there’s no reason to abandon a good idea. If a post worked well for you in the past, you can absolutely re-use it with a few tweaks.
Rewrite the headline to be me more attention-grabbing, tweak the messaging and refine your call to action. If it worked for you before, it can definitely work for you again!
- Try user-generated content (UGC) If a user likes your brand enough to create content featuring it, other users will find that content more convincing than your corporate content. People are naturally more interested in content their friends and family produce than branded messaging.
Many brands overlook opportunities to use UGC outside of organic social posts, but there is great value in repurposing UGC content and featuring it in ads, inserts, email campaigns, and more.
For example, if your company sell lamps and a Facebook follower tags your brand in an image of your lamp in their home, that photo could make a great feature in your catalog, newsletter or mailer – versus a simple silhouetted lamp image.
These five tips are sure to spice up your social feed in the coming months. We’d love to hear what tactics work best for you – share in the comments below!