5 Keys to Creating Customer Conversions

You may have the best products in the world, but unless your copy inspires passion for the purchase, customers may not buy them.

Lett Direct Search Engine Optimization (SEO) expert Geoff Hineman offers five strategies catalog copywriters can use to build the connection that leads to the sale. All these tips are founded on the most basic principle of sales: Always Be Closing.

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About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.