To help make the most of how your customers interact and engage with their mail. USPS® offers mailing promotions and incentives to help retailers promote best practices for integrating mail with new technology and print techniques.
Building on the success of past promotions, USPS® has developed the 2022 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS® expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 6 months.
The 2022 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion leverages the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.
The Emerging and Advanced Technology Promotion continues to evolve to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), “Enhanced’ Augmented Reality, Virtual Reality, Mixed Reality, and Integration with Voice Assistant (Basic and Advanced). New to this year’s promotion, The USPS® is offering two discount levels (either 2% or 3%) depending on the complexity of the technology employed.
A third offer worth highlighting is the 2022 Mobile Shopping Promotion. This offer encourages mailers to integrate mobile technologies like QR (quick response) codes with their direct mail pieces to facilitate a convenient online shopping experience for consumers.
Catalogers have plenty of time to implement these technologies into their mail for 2022, and they’re worth exploring, not only for the postage benefit, but for the exponential marketing advantages.
For detailed dates and discount information, visit the USPS® website.
Keep in mind that a 2% postage savings, for an average “piece weight” catalog, would be approximately $ 5.75 per 1000.
1,000,000 Catalogs Mailed = $ 5,750.00 in Savings
2,500,000 Catalogs Mailed = $ 14,375.00 in Savings
5,000,000 Catalogs Mailed = $ 28,750.00 in Savings.
Another promotion to consider is the Informed Delivery Promotion. It rewards mailers who adopt the use of the USPS® omni-channel feature, Informed Delivery.
Informed Delivery is a consumer-facing feature that provides users the opportunity to digitally preview their household mail and manage packages arriving soon; business mailers can conduct an “interactive campaign” which integrates colorful and interactive campaign elements to enhance and extend the mail moment for consumers, thus reaching their target audiences on a digital channel.
The United States Postal Service’s (USPS®) Informed Delivery (ID) Promotion offers a 4% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.
If you have questions about any of the 2022 Postal Promotions, or would like to inquire about other ways to save on postage, please feel free to reach out to your Dingley representative for more information.
