With the much-anticipated launch of new Augmented Reality (AR) features on its platform, the social media network Snapchat started researching AR’s effect on consumers’ buying habits.
According to RetailDive, Snapchat released a report in April indicating that 92% of Gen Z shoppers prefer AR reality tools for e-commerce. And among those surveyed (16,000 consumers across 16 markets), Gen Z consumers favored AR shopping tools over millennials and Gen Xers.
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Perhaps what’s so enticing about AR technology is that it allows users to visualize products in real life – on their bodies, in their homes, etc.
“Virtual try-ons and 360 product demos can help lessen the need for returns and in-store visits. Think about the impact this could have on customer service, supply chain, and overall sustainability,” said Helen Lin, chief digital officer at Publicis Groupe.
Amid the rising costs and environmental impact of returns, more retailers are implementing AR technology to try and reduce the percentage of returns.
Like on social media, AR technology in print catalogs enables readers to make more informed decisions around purchases.
Read: 14 Reasons Why Your Next Catalog Should Incorporate Augmented Reality
AR now supports more realistic 3D images, depth, motion tracking, occlusion, and placement of multiple objects within an environment.
Interested in utilizing AR in your next catalog? Contact us to get started.
