With so much emphasis on Internet marketing these days, we don’t often think about something like a phone number as important.

But there is evidence to suggest that vanity business phone numbers can increase brand recognition and credibility and ultimately lead to more sales.

A vanity phone number spells out any word with less than ten letters somewhere within it.

Instead of utilizing the random number assigned to you, consider choosing a vanity phone numbers that reinforces your brand and is easy to remember.

Vanity numbers are highly coveted in the business world because they are customized numbers that are simple to remember. Some popular examples include: 1 (800) FLOWERS, 1 (800) CONTACTS, and 1 (888) BEACHES.

Since most of the simple vanity phone numbers like the ones above are probably taken at this point, businesses should be creative with how they approach acquiring a vanity phone number. You can use a vanity phone number mixed with numbers and letters or use a combination of words that give a strong indication of what service you provide.

According to Forbes Business Advisor, a vanity number helps prospective customers remember your business and what it does. A person is more likely to call a number they can recall easily, and it will always be easier to memorize a word than a string of random numbers.

A vanity number also lends credibility to your business.  It positions your company as one of the experts in the field.

Here are some tips for picking a vanity number:

• Choose a word or phrase that incorporates the name or benefit of your company.
• Use an 833 prefix—you’ll find more available options than 800 area codes.
• Pick an easy-to-spell number and avoid unique spellings.

If you need help obtaining a vanity phone number, there are many telecommunications companies like https://smashtel.com that allow you to easily search online for available vanity phone numbers.