It’s vibrant, audacious, and futuristic — meet Viva Magenta 18-1750, the “it” color of the year.
Equal parts warm and cool, Pantone describes this shade as a crimson red tone that’s rooted in nature. “In this age of technology, we look to draw inspiration from nature and what is real,” said Leautrice Eiseman, Executive Director of the Pantone Color Institute.
Viva Magenta is a hybrid shade meant to symbolize our existence in the physical and digital world. “An unconventional shade for an unconventional time: [Viva Magenta is] a new vision,” Pantone shared on Twitter.
Looking back at Pantone’s 2022 Color of the Year, Very Peri, a blue-purple with violet-red undertones meant to invoke trust and creativity, it may have paved the way for this year’s fearless red.
“Three years deep into a pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal,” according to Pantone. Going into 2023, Viva Magenta may help us all find strength and see the world through rose-colored glasses.
How to Use Viva Magenta in Graphic Design
Whether shopping online or walking through your local big-box store, you’ll likely see clothing and home products in Viva Magenta — but brands can also incorporate this captivating color in their digital and physical marketing.
Today’s consumers spend hours looking at screens filled with pale colors and neutrals. While Viva Magenta may not fit your brand’s aesthetics, it works well as an accent color to help break through visual noise and draw attention to key elements of a design.
Try using it subtly in emails, catalogs, websites, packaging, campaigns, social media, and more.
Hex Code: #BE3455
RGB Code: R-190, G-52, B-85
Highlighting Today’s Culture Through Color
The Pantone Color Institute created the Pantone Color of the Year program in 1999 to engage design communities and color enthusiasts from around the world. The Color of the Year is designed to reflect today’s global culture through the language of color.
And for over 20 years, designers, marketers, and consumers have looked forward to the much-awaited appointment.
Read more about Pantone’s 2023 Color of the Year and discover the entire suite of colors included in the #magentaverse.
Sources
- https://www.npr.org/2022/12/02/1140310663/pantone-color-year-viva-magenta
