While print catalogs are an undeniably important part of the marketing mix for many retail businesses, digital catalogs are an effective way to reach customers across online platforms. A well-designed digital catalog is essential, but how you share it with your customers will ultimately determine how well it drives sales.
Here are four strategies to help you reach your target audience and get the most out of your digital catalogs.
- Publish your catalog online.
Whether you publish your digital catalog via a third-party platform or your company’s website, make sure it’s easy for customers to access on their desktop and mobile devices. If you decide to publish your digital catalog on your website, try placing it front and center on the homepage, which can help attract new and returning visitors. This strategy may:
- Reduce your homepage’s bounce rate
- Increase the session duration on your store
- Increase product page views.
- Share it on social media.
Once your digital catalog is live, share it on your social media accounts — Instagram, LinkedIn, Twitter, and Facebook. Link it at the bottom of your caption, or include a call to action (CTA) for readers to visit your website and click on the newest catalog.
In addition to organic social media posts, some companies advertise their digital catalogs in paid social media campaigns. Top-funnel paid campaigns can help drive awareness and push visitors toward engaging with your catalog.
- Promote your digital catalog via email.
To directly share your new digital catalog with customers, email is one of the best channels. Highlight your catalog in your newsletter, and tease it in the email’s subject line. Besides your ongoing newsletter, try including the catalog link in your welcome email series for new customers, so they can quickly browse your products.
- Link to the catalog on your blog
Along with promoting your digital catalog on social media and email, don’t forget your overall content strategy. If your website has a blog, try linking your new catalog in relevant blog posts. For example, if you have an article dedicated to a specific product, collection, or sale, link to your catalog within the article to help increase traffic.
At Dingley Press, we offer an array of digital services, including creating and promoting online catalogs. If you’d like a partner who can help you take your digital catalogs to the next level, contact our team today.
